How to Decide Which Coffee Roast to Enjoy

Coffee beans are green, a state that maintains quality and taste, before they are roasted. Roasting causes a chemical change in the coffee and creates that distinct “coffee” smell. Freshly roasted coffee beans should be used as quickly as possible to maintain flavor. So, what’s the difference between light, medium, and dark roast coffee?


A darker coffee bean = less caffeine and acidity, but stronger flavor.

Light Roast

Light roast coffee is minimally roasted and:

  • Weighs more per bean (due to less moisture loss)

  • Is a lighter color with no surface oil

  • Contains more caffeine than darker roasts

  • Has a flavor described as light, floral, fragrant, and/or fruity.

Medium Roast

Medium roast coffee is the most popular roast in USA and:

  • Is a medium color with slight surface oil

  • Contains an average amount of caffeine

  • Has a flavor described as a “traditional” cup of coffee

Dark Roast

Dark roast coffee is heavily roasted and:

  • Weighs less per bean (more moisture loss)

  • Is almost a black color with an oily surface

  • Contains the least amount of caffeine

  • Has a heavy mouthfeel and strong, robust flavor